Existing Primary Brand Colors
Unchanged from the current Visual Brand Guide. Brand Red remains dominant and is never reassigned to a data series, team, or category — it stays reserved for the brand itself.
#991B1F
Brand Red
Primary brand color. CTAs, headings, key UI moments. Never used in charts or infographics.
#BE7275
Rose
Accent. Softer warm tone for secondary surfaces and supporting elements.
#1A1B29
Cinder
Dark section backgrounds, footer. Deep navy-black.
#353649
Mirage
Secondary dark surfaces. Slightly lighter than Cinder.
#F2EEE6
Linen
Warm off-white. Default page background.
#FEFDF7
Cream
Default site page background. Chart card background.
Proposed Complementary Colors For Review
Six additional colors proposed for general infographic and data visualization use — callouts, category tags, secondary chart series, and icon accents. These are presented for review and are not yet adopted. They sit in a muted, earthy register that extends the existing palette without competing with Brand Red or the Intervention Team sequence.
#B4A386
Warm Tan
Light neutral for infographic backgrounds and layered surfaces. Bridges Linen and the darker earth tones.
#B56E44
Burnt Copper
Warm accent for "prosperity" and land-themed data. Rich enough to hold weight as a callout or highlight color.
#52786E
Deep Teal
Strong cool anchor for "safety/protection" data categories. Dark enough for use on light backgrounds.
#7A988F
Dusty Sage
Lighter cool accent, pairs naturally with Deep Teal. Good for secondary series or supporting data layers.
#8096AD
Steel Blue
Muted cool neutral for gridlines, comparison bars, or structural infographic elements.
#5A4264
Deep Plum
Dark accent that pairs with Cinder. Useful for headers, labels, or a distinct category color that reads as authoritative without competing with Brand Red.
Why these work for Redeem: Each color was chosen on purpose. The warm earth tones — Warm Tan, Burnt Copper — mirror colors of the land in Uganda. The cooler tones — Deep Teal, Dusty Sage, Steel Blue, Deep Plum — are drawn from the fabrics and dress colors in the photos of the restored widows at Redeem's restoration ceremonies. The palette is rooted in the visual world of the people we serve and the land we protect. They can also double as colors we use in our data visualization.
Intervention Team Color Sequence
Assigned by launch order, not by team name or country. The 1st Intervention Team launched in any country uses Position 1, the 2nd uses Position 2, and so on — so Uganda's 1st team and Zambia's 1st team always share a color. Each position echoes the hue family of its current Uganda chart counterpart for visual continuity, shifted into a more muted, brand-aligned register. Brand Red is excluded entirely and remains reserved for the brand.
1
Terracotta#C1654A
Uganda example: Gulu — 1st team deployed, 2020
2
Ochre Gold#C9A227
Uganda example: Wakiso — 2nd team deployed, 2021
3
Moss Green#6B9B5E
Uganda example: Iganga — 3rd team deployed, 2022
4
Amber Clay#D9883D
Uganda example: Mbale — 4th team deployed, 2022
5
Slate Teal#4A8FA6
Uganda example: Lira — 5th team deployed, 2023
6
Slate Blue#5C6B8A
Uganda example: Arua — 6th team deployed, 2024
7
Rose Mauve#A66B8E
Uganda example: Soroti — 7th team deployed, 2024
8
Muted Violet#8A5C9E
Uganda example: Hoima — 8th team deployed, 2024
9
Olive#7A8F4E
Uganda example: Mubende — 9th team deployed, 2025
10
Burnt Sienna#B8743A
Uganda example: Tororo — 10th team deployed, 2025
Why this works for Redeem: A position-based sequence means the palette scales automatically as new countries launch — no new color decisions are needed when Zambia or future countries deploy teams. Each position echoes the hue family of its current Uganda counterpart for chart continuity, but in a muted, brand-aligned register that makes the full set feel like one family. Brand Red stays exclusive to the brand, preserving its visual weight everywhere else.